What a great day to be the lawyer for a "nice" kid who has a "great" idea for a so called "social" start up! "We can mis-write and re-write this TOS forever!".
Imagine landing a gig with a bunch of "nice" kids, with great ideas who don't quite understand the only way to make cash is to do things that customers perceive to be a bit "ruthless". Customers who by nature are simply "good" folks who don't really understand that, well first off, they ARE customers and that this "great" idea ain't a public service, this "great" idea cost real money... AND at some point in time, some "nice" guy is going to be... OWED.
Remember all those exciting headlines you read a few years, months, days ago... "nice-kid closes $2M in early round financing from some "nice" guy"...
Here it is in the simplest terms possible... the "nice" guy who gave that $2M to that "nice" kid, well he's the "nice" guy that all us "good" folks are posting and re-posting all those 99% mean memes on the "nice" kids idea. And as much as this "nice" guy likes a "great" idea, and probably chuckles along reading our mean memes, well, his "big" idea is that that $2M will turn into $10B some day... as, he's been told it, each of those mean memes of ours is worth supposedly $0.05... to some "dumb" Ad-guy.
OK, you knew that (didn't you?); and you also know (or I hope you know) that on top of the suposed $0.05 that "nice" kid is collecting from the "dumb" AD-guy to one day give back to that "nice" guy; his "great" idea allows him to collect "cool" data... This is were it seems to get less simple but really, it's not...
Turns out that mean meme of ours is really only worth $0.02... and the more mean memes we post only makes these mean memes worth less (on pretty much every level). So, the "nice" kid sits down with the "dumb" AD-guy who tells him he can get more for our mean memes, if he let him use his "cool" data to better direct the flow from his "shit-spigot" (see earlier posts on said shit-spigot)... cool.
Not really...
Wind the clock forward a few days, months, years... The "nice" kid's been hanging out with "dumb" AD-guys for quite some time now... he finds himself in a room full of "nice" guys... the "nice" guys ask him, nicely, "what's the word on our $10B?" - The "nice" kid looks at the "dumb" AD guy, turns and says... I gotta, er, well... a "good" idea...
...even if they're not; which really, they aren't. The "good" ideas he tells the "nice" guys ultimately appear ruthless to us "good" folks. We enjoy using the "great" idea but refuse to see the cost, nor understand that the "great" idea now belongs to the "nice" guy. The "nice" kid is flailing around for any "good" ideas that the "dumb" AD-guy assures him can be sold at a price that may satisfy the "big" ideas of the "nice" guy... The "nice" kid starts throwing the "nice" guys money around to other "nice" kids with "great" ideas; the "nice" kids GET these "great" ideas 'cause really, it's not been that long since they were simply one of us "good" folks; But the "dumb" AD-guy, keep holding up that "shit spigot" in front of the "nice" guy, and the "nice" guy keeps asking the "nice" kid... can we get more of that? Until finally the "nice" kid says... OK, enough all ready... and even though the "good" folk in him knows its gonna look ruthless... he goes with the "dumb" AD guy's "good" idea...
...and calls his lawyer.
...and so: It's a "great" day to be a "nice" kids lawyer; but really... if you're a lawyer, every day is a good day... especially if you got that "code".
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And... by this time; none of this is all that social any more.