...dig a little deeper 












Recruiters roundly dislike my "profile-pic(ish)" head shot (above) - and, honestly, it doesn't do much for me either... So, choose the one you prefer from the collection (below)... 


...of course, there's always the one below if you're at all interested to see how I might appear when asked to show up for a meeting, or solve a crime on British Television in the 1960s.
You may view a more thorough summary of my business experiences and references at...
...grab a pdf version of this easy to use version of my resume...
...social ranking (if this means or matters)

...straight up resumé

Gordon Gower
647-920-5445 • [email protected]

OBJECTIVE: to create successful & profitable digital, social enterprise.

PROFILE
  • 20++ years building companies, developing & implementing digital business initiatives
  • built and helped build seven start-ups from $0 to profit
  • launched a global consumer electronics brand, Geneva, $0 to $3M+ in 4 years on cash flow
  • launched a digital design & marketing company, Mackerel, $0 to $5M+
  • creative, strategic, tactical with organizational skills and an eye for the bottom line
  • seasoned enthusiasm, driven by, and focussed on earning

RELEVANT EXPERIENCE & ACCOMPLISHMENTS

2011 to present • GoGo (at work), Canada
Social Media Consultant

Internet business consultant focussing on business planning, social marketing and revenue generation. Current projects include a health oriented e-commerce social platform, crowd funded environmental initiative
  • adapting ideas, features & functions to revenue generating business model
  • drafting, documenting business & marketing plans
  • generating investor leads, leading presentations & negotiations

2005-11 • Geneva Lab USA, New York City
Director of North American Operations

First in, founding director; launched and developed sales and marketing processes for a global consumer electronics brand, audio. Implemented fulfillment, customer service systems managing all channels from factory floor to the customers living room.
  • launched and solidified North American operations, exceeded revenue expectations
  • established direct, online and National Brand retail channels from Apple to Amazon
  • doubled revenues year over year on cash flow; (excl ‘08 recession; growth was held to 50%)
  • invented, established management system, migrated systems to enterprise SaaS 
  • initiated, designed & managed all marketing and advertising programs including traditional, social , online, direct PPC, SEO, email & affiliate
  • developed online presence and direct distribution model for European and Asian distributors
Ownership being overseas, I held total P&L responsibilities for the North American operations. With as much, if not more passion for the process, I put earlier learning to use and built a tidy well run, well branded company that continues to deliver top rated consumer audio products.

1999-00 • Internet Sports Network, SportsRocket, Let’s Play, Toronto, NYC
Director of Partner Relationships

Sponsor and advertising driven internet games and fantasy sports. Managed and negotiated relationships with key advertisers.
  • developed and tailored programs to suite partners advertising and branding objectives
  • presented, negotiated and oversaw creative development & customization of programs offered
  • oversaw program management to ensure revenue growth and profitability.

1987-96 • Mackerel Interactive, Toronto
Founding Partner, President, CEO

At the “bleeding edge” of digital media; Mackerel leapt to a leadership position in interactive content development and digital marketing. Recognized across North America as a creative powerhouse in a growing industry, Mackerel joined with Owl Communications to form a multiple media development studio while maintaining its position as a leading digital marketing firm.
  • at the tiller from start-up through venture capitalization
  • grew design & marketing operations to $5M+ on cash flow
  • managed corporate merger, established business plans and strategies
  • closed $3M + $7M combination venture capital and bank financing
  • maintained and fostered a fun, friendly and enthusiastic team of the best and brightest 

SUMMARY

Veteran* social media & online marketing professional; a business strategist with a boat-load of energy & enthusiasm. With over 20 years experience, I have demonstrated success in implementing innovative ideas from start-up through to large-scale projects for established Fortune 500 companies. Equipped with comprehensive idea-generation and problem solving skills with experience in a wide variety of markets.

Specialties
  • digital business engineering, strategy & tactics ideation
  • business operations & management
  • social marketing strategies & deployment
  • customer acquisition/retention
  • revenue generation
  • e-commerce - selling

“...Gordon was driving sales through social media before most people had even created their own Facebook profiles.”
• George Emerson, we worked together at Geneva Lab & Internet Sports Network

“Gordon was a director who seemed to always be thinking ahead."
• James Anderson, we worked together at Internet Sports Network

“Gordon is an open, honest and forward-thinking leader."
• Diana Galligan, we worked together at Mackerel
---------------------------------------------------------------------------------

*vet·er·an - [vet-er-uhn, ve-truhn]; noun: 1. a person who has had long service or experience in an occupation, office, or the like: a veteran of online communications; a veteran of many campaigns. 2. a warrior who has served in battle

Synonyms: adept, disciplined, exercised, expert, inured, knows one's stuff, long-serving, not born yesterday, practical, practiced, pro, proficient, skilled, sophisticated, steady, trained, up to speed, versed, wise

Origin: 1495–1505: Latin veterānus - mature, experienced