Instagram Hearts Visual Content Marketing (7 Charts) - Posted by Heidi Cohen on February 28, 2013 in Content Marketing, Social Media |
Instagram: Social content marketing every marketer needsInstagram is worth more than a thousand shares based on Simply Measured research.
As content marketing fuel, Instagram provides social media gold. Users share almost 60% of their images on Twitter and 100% on Facebook. This translates to twenty-two tweets and 274 Facebook interactions per photo according to Simply Measured.
Brand engagement on Instagram increased by about a third among the top 100 brands in the last quarter according to Simply Measured. The top eight brands on Instagram accounted for 80% of the engagement on the social platform. What’s important for marketers to understand is that the top brands are increasing their engagement by about a fifth, a dramatic amount. In part this is attributable to being early adopters on this platform...
Instagram: Social content marketing every marketer needsInstagram is worth more than a thousand shares based on Simply Measured research.
As content marketing fuel, Instagram provides social media gold. Users share almost 60% of their images on Twitter and 100% on Facebook. This translates to twenty-two tweets and 274 Facebook interactions per photo according to Simply Measured.
Brand engagement on Instagram increased by about a third among the top 100 brands in the last quarter according to Simply Measured. The top eight brands on Instagram accounted for 80% of the engagement on the social platform. What’s important for marketers to understand is that the top brands are increasing their engagement by about a fifth, a dramatic amount. In part this is attributable to being early adopters on this platform...
Just being there? Our word "engagement" has almost become as meaningless as the number of impressions we gave the good folks when their banners were loaded (below the fold) back in the olden days.
Certainly, no negatives! Being there is important and these so-called social engagements, these likes, follows, friendings and pinnings are all important, even at the most basic completive level. But where is the measure of the brand uplift or a true measure of the "business" engagement, ie the wondrous sound of the cash register going cha-ching?
Without this, where is the meaning in all of this. Truly, isn't the measure of a half billion people (maybe) seeing our ad/msg/image on Facebook; our posts to Twitter; our pins on Pinterest our my pics on Instagram really only a measure of the potential business upside to Facebook, Twitter, Pinterest and Instagram? - Emphasis on "potential".
Collecting hot bodies and keeping them warm is a must do todo on all our todo lists, herding these bodies across our clients threshold, vital... (cue the salesman... TBC)
Certainly, no negatives! Being there is important and these so-called social engagements, these likes, follows, friendings and pinnings are all important, even at the most basic completive level. But where is the measure of the brand uplift or a true measure of the "business" engagement, ie the wondrous sound of the cash register going cha-ching?
Without this, where is the meaning in all of this. Truly, isn't the measure of a half billion people (maybe) seeing our ad/msg/image on Facebook; our posts to Twitter; our pins on Pinterest our my pics on Instagram really only a measure of the potential business upside to Facebook, Twitter, Pinterest and Instagram? - Emphasis on "potential".
Collecting hot bodies and keeping them warm is a must do todo on all our todo lists, herding these bodies across our clients threshold, vital... (cue the salesman... TBC)
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