Instagram: Social content marketing every marketer needsInstagram is worth more than a thousand shares based on Simply Measured research.
As content marketing fuel, Instagram provides social media gold. Users share almost 60% of their images on Twitter and 100% on Facebook. This translates to twenty-two tweets and 274 Facebook interactions per photo according to Simply Measured.
Brand engagement on Instagram increased by about a third among the top 100 brands in the last quarter according to Simply Measured. The top eight brands on Instagram accounted for 80% of the engagement on the social platform. What’s important for marketers to understand is that the top brands are increasing their engagement by about a fifth, a dramatic amount. In part this is attributable to being early adopters on this platform...
Certainly, no negatives! Being there is important and these so-called social engagements, these likes, follows, friendings and pinnings are all important, even at the most basic completive level. But where is the measure of the brand uplift or a true measure of the "business" engagement, ie the wondrous sound of the cash register going cha-ching?
Without this, where is the meaning in all of this. Truly, isn't the measure of a half billion people (maybe) seeing our ad/msg/image on Facebook; our posts to Twitter; our pins on Pinterest our my pics on Instagram really only a measure of the potential business upside to Facebook, Twitter, Pinterest and Instagram? - Emphasis on "potential".
Collecting hot bodies and keeping them warm is a must do todo on all our todo lists, herding these bodies across our clients threshold, vital... (cue the salesman... TBC)