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Is it Really Just... Being There?

2/28/2013

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Instagram Hearts Visual Content Marketing (7 Charts) - Posted by Heidi Cohen on February 28, 2013 in Content Marketing, Social Media |

Instagram: Social content marketing every marketer needsInstagram is worth more than a thousand shares based on Simply Measured research. 

As content marketing fuel, Instagram provides social media gold. Users share almost 60% of their images on Twitter and 100% on Facebook. This translates to twenty-two tweets and 274 Facebook interactions per photo according to Simply Measured.

Brand engagement on Instagram increased by about a third among the top 100 brands in the last quarter according to Simply Measured. The top eight brands on Instagram accounted for 80% of the engagement on the social platform. What’s important for marketers to understand is that the top brands are increasing their engagement by about a fifth, a dramatic amount. In part this is attributable to being early adopters on this platform.
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Just being there? Our word "engagement" has almost become as meaningless as the number of impressions we gave the good folks when their banners were loaded (below the fold) back in the olden days.

Certainly, no negatives! Being there is important and these so-called social engagements, these likes, follows, friendings and pinnings are all important, even at the most basic completive level. But where is the measure of the brand uplift or a true measure of the "business" engagement, ie the wondrous sound of the cash register going cha-ching?

Without this, where is the meaning in all of this. Truly, isn't the measure of a half billion people (maybe) seeing our ad/msg/image on Facebook; our posts to Twitter; our pins on Pinterest our my pics on Instagram really only a measure of the potential business upside to Facebook, Twitter, Pinterest and Instagram? - Emphasis on "potential".

Collecting hot bodies and keeping them warm is a must do todo on all our todo lists, herding these bodies across our clients threshold, vital... (cue the salesman... TBC)

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    Gordon Gower

    (as of October 24th 2013... this needs a bit of updating...)

    I am NOT a so-called blogger, nor do aspire to the fame and (massive) fortunes that seems to follow "the blogger's blogggers" these days... please see: about this, for more on that...

    All I ask is that IF you like the notions presented here, follow me on Twitter to be alerted to those odd times when I get around to committing to more of these... notions.

    ...so, I am NOT a blogger, I am simply a veteran* social media & digital business professional; With over 25 years experience in blah, blah... demonstrated blah success, implementing, blah, blah, blah... innovative ideas from, blah... start-up through to blah... projects for established Fortune 500 companies. 

    Comprehensive idea-generation ...blah, blah, blah problem solving skills with blah, blah, blah, blah... blah experience in a wide variety of markets.

    I do like to talk, even more, I like to think up, develop and implement, solutions. SO, lets talk :-)


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