The notion that you simply CANNOT have any level of business success in social UNTIL your business becomes social has been NAGGING me for years. Really, how can you expect to build truly open and honest relationships with your customers until you have an open and honest culture within your organization? AND I do mean TRULY, HONEST and OPEN culture, your "temp" joe-jobbing intern MUST be pals with the CEO, or at least, have access... troubling.
And here's the REAL trouble in all this... this is the ever nagging thought stuck inside the head of every pompous business person, whether they think they are oh-so-clever and open, or whether the wallow in their own "top-down" success...
"Social networking has the potential to run away from you. Look at Facebook or Twitter and you'll certainly see activities, posts and other things that are absolutely not appropriate for a workplace. Additionally, the sharing of content over a platform has certain compliance implications, particularly for regulated industries and those responsible for maintaining a Chinese firewall between departments. Consider social platforms that have the governance and security features you need to allow sharing and connections without jeopardizing your regulatory compliance or HR standards."
I'm not foolishly naive enough to expect or imagine a free-formed hippy-dippy out of control free-love enterprise freak-fest; BUT setting out to build your Enterprise Based social network with "governance and security features" top-of-mind is simply a recipe for disaster. It will simply be one big laughable cluster-fuck; you'll promise your employees (your second greatest asset) nirvana and serve them a gulag...
And your customers (your greatest asset), they'll SEE right through it.
Good article...
And here's the REAL trouble in all this... this is the ever nagging thought stuck inside the head of every pompous business person, whether they think they are oh-so-clever and open, or whether the wallow in their own "top-down" success...
"Social networking has the potential to run away from you. Look at Facebook or Twitter and you'll certainly see activities, posts and other things that are absolutely not appropriate for a workplace. Additionally, the sharing of content over a platform has certain compliance implications, particularly for regulated industries and those responsible for maintaining a Chinese firewall between departments. Consider social platforms that have the governance and security features you need to allow sharing and connections without jeopardizing your regulatory compliance or HR standards."
I'm not foolishly naive enough to expect or imagine a free-formed hippy-dippy out of control free-love enterprise freak-fest; BUT setting out to build your Enterprise Based social network with "governance and security features" top-of-mind is simply a recipe for disaster. It will simply be one big laughable cluster-fuck; you'll promise your employees (your second greatest asset) nirvana and serve them a gulag...
And your customers (your greatest asset), they'll SEE right through it.
Good article...
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