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Down at the Corner of Social & Guv... (first post)

10/24/2013

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Well now… I've just landed a gig. As the (Insert JOB-TITLE here - S&M something and/or other) at PlaceSpeak; another in a long line of startups I've plied this stock-n-trade of mine at… This one? …this one is, without hesitation more than just jim-dandy, more ultra-special for me. As the (S&M something and/or other) at PlaceSpeak, my overriding role will be "marketing"; in startup terms, obviously, simply this means and includes "all" of that, a little this and whole big bunch of everything else. My focus? …traction & revenue and… of course, revenue! AND, beyond this focus on, revenue? Well, I will be focussing, directing every ounce of effort, in one way or another, towards… did I mention, revenue.

About PlaceSpeak… from PlaceSpeak...

PlaceSpeak is revolutionizing the online public consultation business. Public consultation is required broadly as part of the democratic process. Governments at all levels directly or indirectly require consultation on a range of issues, most of which are geographically defined. PlaceSpeak taps into that need to consult and adds value by generating verifiable data to support public policy development and local decision-making. PlaceSpeak takes the guesswork out of online consultation.

AND…

PlaceSpeak is a Vancouver-based online public consultation platform that uses ‘geo-authentication’ to allow participants to claim their place in the community and become influential contributors to open dialogue on matters of community interest. Municipalities, government and non-government agencies, development companies and consultancies are using PlaceSpeak to offer enriched opportunities for citizens to be involved. 

PlaceSpeak has intellectual & solid business Bona Fide; but Let's let Michael Harcourt tell you more about this.... [56 second youtube video - worth watching, and sharing]

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My oh my... here's my opening thoughts...
On a deep and profoundly personal level… PlaceSpeak is far more than just another job placement, more than just a good gig, (oddly enough, I don't believe if I've ever really had "just" another job placement)… PlaceSpeak sits squarely at a major intersection in my life! More accurately, it dances at the intersection of online, interaction, collective community… social influence... at the corner of the power of this medium I've been working in, on, under, over, around and straight on through this entire adult life… and the corner of democracy. (NO, not dreary n' dreadful politics...) ...Democracy that almost broken down lover of ours. The dear old gal who we've let wither and age and deform… I find myself at the corner of Social & Guv... (smiling)

It's not just the new job; It's the... new mission; and quite honestly, it could not be more on plan, nor more… mission critical?
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PlaceSpeak… from my mission perspective?
Using the power of these internets, lets involve (the all inclusive) us in the "fixing" of, or better yet, simply "using as we should" this democracy of ours through collaborative contribution. Enabling the "hive" to enrich the honey? Encourage the participation of us swarming masses to influence the decision making process, the outcomes? - Implement, finally, a more participatory democracy… with meaning? 

…drawing from this now (finally, ubiquitous) online community (once and for all) those folks most impacted by a particular issue; empower us through a consistent and easy to use set of tools to contribute on the decisions that impact us directly, geographically, locally... those issues most affecting our lives, in and around the space we most closely occupy, the 'hood. Oh come now… how many million ways are their to describe this… goodness! (obviously PlaceSpeak is not to first, middle nor last to try this... but, why not keep trying? - this one IS it.)

Eh hem (that's a lot of chest-beating)… and my focus? …revenue.

Who doesn't like a good business model? (sigh, most times I ask this, the room does go quiet)… who likes a good business model, I do. 

Unlike most "Social Media" plays I've been drawn to, looked at and or kick the tires of… PlaceSpeak does not (please repeat this)… PlaceSpeak does not draw it's revenue from a veiled marketing scheme in support of and in aid of advertisers, we are quite bluntly, frankly, honestly NOT in the business of selling yours, mine, ours data to marketeers or advertisers… 0% Marketing, none… nada… zilch.

Through a pretty basic and familiar SAAS model, PlaceSpeak offers a system, a mechanism to those mandated to seek public consultation, public input… A system that saves them time, effort and that improves the quality of the input… ease of use, MUCH better data… better results… improved outcomes. simple. 

Reminder... NO revenue derived from MARKETING! 0% (zero%)

So... The new Mission Numero Uno… find and convince "proponents"... municipalities, government and non-government agencies, development companies, advocacy groups… people & businesses, et al. - affect behaviour, drive self-serve sales and deliver leads to our salesforce... entice participation.

...get another big, hefty snowball rolling... here we go again. AS ALWAYS... Smiling!

(...to be continued)
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    Gordon Gower

    (as of October 24th 2013... this needs a bit of updating...)

    I am NOT a so-called blogger, nor do aspire to the fame and (massive) fortunes that seems to follow "the blogger's blogggers" these days... please see: about this, for more on that...

    All I ask is that IF you like the notions presented here, follow me on Twitter to be alerted to those odd times when I get around to committing to more of these... notions.

    ...so, I am NOT a blogger, I am simply a veteran* social media & digital business professional; With over 25 years experience in blah, blah... demonstrated blah success, implementing, blah, blah, blah... innovative ideas from, blah... start-up through to blah... projects for established Fortune 500 companies. 

    Comprehensive idea-generation ...blah, blah, blah problem solving skills with blah, blah, blah, blah... blah experience in a wide variety of markets.

    I do like to talk, even more, I like to think up, develop and implement, solutions. SO, lets talk :-)


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