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Be Human... always good advice, no?

2/16/2013

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"Don’t wait. The time is now. Here are 20 tips to help you humanize your brand starting today. You don’t have to be a rocket scientist or brain surgeon to do these things. Start now and start somewhere. Perfection is the enemy of good. Embrace imperfect perfection."

All good points here in this article ...really. I'll key in on this mix:

7. Stop the interruption marketing.
3. Think like a human. Focus on relationships.
18. Encourage your employees to be social.
1. Start from the inside out.

I can only assume you grow weary of my constant badgering over current content marketing practices; but that's not going to stop me. There is no problem with content as long as it is relevant, NOT to you, but to your customers...

The rest is... the continually missed opportunity.

It's likely your employees, not you or you ADagency who directly "own" the relationship with your customers. That person, those people who interact with your customers on the floor, at the counter in the isles, in the boardroom on the phone and... here. Nothing better than a happy handshake, a warm smile and a knowing answer offered as a solution. It may not always beat price, but it will be remembered long after the sale on isle 6 is over.

...simple, not easy.

http://socialmediatoday.com/pammoore/1242011/talk-human-me-20-tips-humanize-your-brand

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Leave a Reply.

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    Gordon Gower

    (as of October 24th 2013... this needs a bit of updating...)

    I am NOT a so-called blogger, nor do aspire to the fame and (massive) fortunes that seems to follow "the blogger's blogggers" these days... please see: about this, for more on that...

    All I ask is that IF you like the notions presented here, follow me on Twitter to be alerted to those odd times when I get around to committing to more of these... notions.

    ...so, I am NOT a blogger, I am simply a veteran* social media & digital business professional; With over 25 years experience in blah, blah... demonstrated blah success, implementing, blah, blah, blah... innovative ideas from, blah... start-up through to blah... projects for established Fortune 500 companies. 

    Comprehensive idea-generation ...blah, blah, blah problem solving skills with blah, blah, blah, blah... blah experience in a wide variety of markets.

    I do like to talk, even more, I like to think up, develop and implement, solutions. SO, lets talk :-)


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