All good points here in this article ...really. I'll key in on this mix:
7. Stop the interruption marketing.
3. Think like a human. Focus on relationships.
18. Encourage your employees to be social.
1. Start from the inside out.
I can only assume you grow weary of my constant badgering over current content marketing practices; but that's not going to stop me. There is no problem with content as long as it is relevant, NOT to you, but to your customers...
The rest is... the continually missed opportunity.
It's likely your employees, not you or you ADagency who directly "own" the relationship with your customers. That person, those people who interact with your customers on the floor, at the counter in the isles, in the boardroom on the phone and... here. Nothing better than a happy handshake, a warm smile and a knowing answer offered as a solution. It may not always beat price, but it will be remembered long after the sale on isle 6 is over.
...simple, not easy.