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Article Review... "Overblown Hype About Facebook Ads Versus TV Does Social Media No Favors"

11/18/2012

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http://techcrunch.com/2012/11/17/overblown-hype-about-facebook-ads-versus-tv-does-social-media-no-favors/
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Quite simply the best article I've read in... bloddy YEARS, regarding (replace social with...) digital/internet marketing.

"Social media needs to change its pitch. We need to persuade sensible grown ups with grown-up budgets that they can profit from investing in Social Media. That it plays an important role in the marketing mix, not that it’s a panacea, or a replacement for TV."

SADLY... although I've dropped the "nothing new" mantra; this is ONE thing that is nothing NEW. Folks in my circles have been bleating on about digital with reckless abandone for years! - Alas it's tough to be a sane voice when every 5 years there is another wave of "fresh meat" graduating from Marketing 101, embracing all this as NEW, re-inventing the same old metric and revising the lexicography.

I maintain ONE metric, does it put a dollar in your cash register, for LESS than a dollar (how less is dependant on your business plan)...

This medium has given us a lot of magic bullets, extreme targeting, measurement, interaction... extremely contextual reach and a depth of participation unheard of in other medium... but it's nothing in of itself other than an aspect of your posture and presence. AND...

EVEN MORE SADLY, Madison Avenue still does NOT get it, for the most part... I'm starting to believe, after some 20++ years they may never will.

(end vent)

GREAT article :-)

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Leave a Reply.

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    Gordon Gower

    (as of October 24th 2013... this needs a bit of updating...)

    I am NOT a so-called blogger, nor do aspire to the fame and (massive) fortunes that seems to follow "the blogger's blogggers" these days... please see: about this, for more on that...

    All I ask is that IF you like the notions presented here, follow me on Twitter to be alerted to those odd times when I get around to committing to more of these... notions.

    ...so, I am NOT a blogger, I am simply a veteran* social media & digital business professional; With over 25 years experience in blah, blah... demonstrated blah success, implementing, blah, blah, blah... innovative ideas from, blah... start-up through to blah... projects for established Fortune 500 companies. 

    Comprehensive idea-generation ...blah, blah, blah problem solving skills with blah, blah, blah, blah... blah experience in a wide variety of markets.

    I do like to talk, even more, I like to think up, develop and implement, solutions. SO, lets talk :-)


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