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There's Money in this Model?

2/9/2013

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It would appear there are folks at Netflix, who know me. At least they've realized that I have no time nor interest in sitting around week after week watching the same shit slowly turn itself out... on schedule.

They've figured out that I can be suckered in by the "long arch" plot line; that this arch doesn't need be just the carrier on which rides this weeks goofy self-solving 43 minute plot line, but rather the whole point of the program.

Certainly, the folks at HBO & Showtime figured the latter out ages ago; adapted it from shows our housewives had been watching for ages; but Netflix put that together with the former and has now dished up two juicy chunks, two full servings, totally whole eight and thirteen course meals... and I have gorged myself, ferociously.

My interest is piqued though. Where's the money in this? Are these shows packing the house; are they merely the admissions ticket, the PR bit in the acquisition marketing plan? Is it all about new eyeballs and more hungry bingers like myself?

That both the "originals' held my interest for mere hours compressed into what amounted to four and half days of solid viewing (breathless with respect to the last one); this certainly doesn't fit any retention model I can think of... Of course I can't wait for season's two, but I could just as easily save the $8/M cancel, hang out on the tubes and sign back up for that month they've finished, release and served up seasons 2... $8 buck a throw?

So, I'm left assuming that one day I'll stumble across a good read on this; like FB's purchase of instagram, it took five different explanations read over three weeks to figure out, they were both right... sound reasons. AND, maybe this is all that. Maybe it's the long arch served up whole. Perhaps it's not the elevator pitched proposal for the quick hit, but the notion of the multiparted-totaly in motion all at once ideas and implementations...

Eh... we'll wait and see where that thinking leads... (and find better vehicles to help me poop on the pile of stupid, small ideas we're swimming in these days).

In the meantime. Lillehammer was great... House of Cards was for me, a can't "put it down for a second, un-not-watchable masterpiece". Let the Emmy-heads and the Academy of Oscar nuts flush out their boring 20th Century nonsense. HBO & Showtime laid the good groundwork... These are great stories, well written and presented in semi-familiar format that suited me and the mere moments I have left to be used on entertainment... just fine.

Netflix certainly does seems to know me; sure, I'm hard pressed to believe they can build a sound business model around little old me and my habits, but they certainly do have me by the balls. (there's money in that?) xo-GG

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    Gordon Gower

    (as of October 24th 2013... this needs a bit of updating...)

    I am NOT a so-called blogger, nor do aspire to the fame and (massive) fortunes that seems to follow "the blogger's blogggers" these days... please see: about this, for more on that...

    All I ask is that IF you like the notions presented here, follow me on Twitter to be alerted to those odd times when I get around to committing to more of these... notions.

    ...so, I am NOT a blogger, I am simply a veteran* social media & digital business professional; With over 25 years experience in blah, blah... demonstrated blah success, implementing, blah, blah, blah... innovative ideas from, blah... start-up through to blah... projects for established Fortune 500 companies. 

    Comprehensive idea-generation ...blah, blah, blah problem solving skills with blah, blah, blah, blah... blah experience in a wide variety of markets.

    I do like to talk, even more, I like to think up, develop and implement, solutions. SO, lets talk :-)


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