How this site works, (because I have no interest in making this easy for the folks who have lost the ability to pay attention, I feel the need to explain) what to expect... You have reached a page that has been listed with a status of [BO] • What you will find on suchly designated pages are simply sketches, my notes... half realized full blown comments on __________, this here notion.
Basically this site is my note book... A MESS? Certainly • But I am hoping that you'll find a nugget of interest; Something that perhaps will spur a desire in you to contact me; and get the ball rolling on YOUR project, perhaps? ...for now... it's all just [BS]&[BO] ...enjoy (and do comment, please)
Facebook began in 2004. Twitter kicked off in 2006. I, along with everyone else in my generation, can remember exactly who told me about these endeavors, the perfect combination of confusion and excitement I felt when signing up for them, and the original layouts they exhibited. We were teenagers in high school at the time, a period when we were young enough to be the most impressionable yet old enough to grasp an understanding. Though we had absolutely no idea how insanely huge social media would grow, we were immediately along for the ride.
You might argue that everyone, regardless of age, was along for the ride, or at least everyone under the age of 30. I’m not saying they weren’t, but we spent our adolescence growing up with social media. We were around long enough to see how life worked without it but had it thrown upon us at an age where the ways to make the best/correct use of it came most naturally to us. No one else will ever be able to have as clear an understanding of these services, no matter how much they may think they do.
The key is that we learned to use social media socially before professionally, rather than vice versa or simultaneously. After all, it is called social media; the seemingly obvious importance of incorporating comforting social aspects into professional usage seems to go over several companies’ heads. To many people in the generations above us, Facebook and Twitter are just the latest ways of getting messages out there to the public, that also happen to be the best.
The specificity of the ways in which the method should be used is usually beyond them, however. The typically tired commercial statements or aggressively slang-imitating phrases companies tend to use on their sites do not match the witty, honest, energetic atmosphere these social media outlets offer.
The truth is, regardless of age, some people have a better handle on social media than others. But every generation has changes in history that define them, and social media happens to be one of those for mine. I do commend the way companies (and basically the entire population) have jumped on the social media bandwagon and recognized that it is the best way to connect with people nowadays. Yet, every time I see a job posting for a Social Media Manager/Associate/etc. and find the employer is looking for five to ten years of direct experience, I wonder why they don’t realize the candidates who are in fact best suited for the position actually aren’t old enough to have that much experience.
As time has gone on, the age groups jumping onto these sites have gradually grown older – and frightfully younger as well. Sixth-graders who are now creating their Facebook profiles know nothing other than Timeline, and adults in their 40’s who are tweeting with their iPhone apps have no idea that the old way to do it was by texting 40404. The mere fact that my generation has been up close and personal with all these developments over the years should make clear enough that we are the ones who can best predict, execute, and utilize the finest developments to come.
Absolutely silly headline atop and OK article... "Social" may be over, but only as a unique distinction from what we've been doing for the 25++ years... Which was a silly notion in the first place.
How many times have we watched Madison avenue "grab on to" our space, misinterpret it as another channel down which to push its single sided crap... flail around, announce it over (to its clients)...
Then, we... just keep right on working on all of this.
...back to work. :-)
"Social media 1.0 has been based on some dialogue, but it is mostly a monologue. There has been little true collaboration between influencers and audiences. Our next big leap forward will encompass some notion of both public and private discourse and collaboration between people who share common interests. Thus far, social media has enabled sharing an idea and then commenting back. Until now, that has been an exciting interaction for people who never before had a voice that was heard or engaged with."