Scatter-Blogging and re-shaping... changing this section to describe the things learned while hunting for a... job.
Thoughts on the King... content and other notions
|
Passion products, and things you'd like to see... GO.
|
YOU ARE HERE
What must it be like to be a recruiter, and have hired one.
|
more soon... |
...even more, later. |
WE'VE ALL WONDERED, AT LEAST ONCE... COULD WE HAVE DONE BETTER?... I'VE GIVEN UP THE NOTION OF DOING BETTER... SO HERE ARE SOME THOUGHTS ON DOING THINGS DIFFERENTLY...What they asked for; an interpretation of what they were looking for; the opportunities I presented... What I would like to have presented... [BS] through [BO]
|
I'd like to give your swift footed, Head Huntin' Gatekeeper
a Big ol' Friendly Bear Hug!
WE'VE ALL WONDERED, AT LEAST ONCE... COULD WE HAVE DONE BETTER?... I'VE GIVEN UP THE NOTION OF DOING BETTER... SO HERE ARE SOME THOUGHTS ON DOING THINGS DIFFERENTLY...What they asked for; an interpretation of what they were looking for; the opportunities I presented... What I would like to have presented... [BS] through [BO]
|
|
[draft 0.1, December 29th, 2012 - unfinished]
|
|
I am oh too fully aware that the biggest challenges in conducting one of these "post modern" social media job searches is simply getting that message of yours "out of the pile" and into the hands of the person whose opinion of it... matters. I've been on both sides of the pile. More than once (quite a few times more than once actually); I've sat there looking at hundreds of responses to a job I've posted, thinking... impolite words.
I have my little tricks; the first being... I embed a simple task into the original post, usually a simple instruction on how I would like to see the responders message formated... I do NOT simply dismiss those who do not follow the instructions, but I DO review this set of responses more briskly. I've hired from the "incorrectly formatted" replies on more than one occasion, usually because that person showed me they had better things to draw my attention to than, following my "rules". I'm usually my own Gatekeeper... unless the person I hire will be reporting to another, in that case, that person keeps that gate (I find this essential to a good hire, many do not, sad). SO... knowing that more often than not, my message will be landing in a pile of messages managed exclusively by, the Gatekeeper... The only real choice, lest sounding the sycophant .. I write past the Gatekeeper. I am certain, more than 97.7% of my replies to job posting end up exactly where you and I both know they do... |
Once again, Side-Swiped by my own... Expectations
for all the good this Could do
|
The posting...
The Manager, Social Media is a newly created role with a mandate to create and implement a social media strategy that meaningfully engages A&W customers and increases brand loyalty. Based in the corporate head office in North Vancouver, the position reports to the Senior Director of Marketing, Brand Communications and works closely with A&W's Marketing, Information Services, and Operations teams, creative agency and franchisees. The Manager, Social Media will work with the Senior Director of Marketing, Brand Communications to develop an effective social media strategy. The Manager, Social Media is responsible for designing, executing, evaluating, and modifying social media programs that achieve measureable business results against A&W's strategic objectives. ...mentioning "agency" fleetingly in reference to "creative". OK. Even better, works closely with Information Services and Operations, AND Franchisees! A company that perhaps sees how social must cut a swath across the organization rather than social being merely another "marketing silo"... "...programs that achieve measurable business results against A&W's strategic objectives" You know, it's statements like this where I, simply... loose it. I keep forgetting that "strategic objectives" must be expressed in far more complicated terms than I envision them. Terms which I might assume would be the "strategic objectives" of an A&W to be: • turn bread, meat, condiments and selected associated food and non-food products into... $$ • attract people with cash to buy franchises so that they may turn bread, meat, condiments and selected associated food and non-food products into... $$ • develop programs in support of a brand message, but more importantly in support of the franchisees who, each and everyday crack the door open on their franchises in order to turn bread, meat, condiments and selected associated food and non-food products into... $$ to meet these objectives, I simply propose un-easy ideas; but first... before I can have a chat and explore the key ideas, who owns the relations, what triggers the transaction, I must not only formulate an oh so complicated strategic approach, I must... get past... the Gatekeeper. |
|
...to be continued.
|